Not that often, but it did happen on January second in an article about how Pepsi is using the release of “Star Wars: Episode I — The Phantom Menace 3D” to promote its Brisk iced tea and juice drinks.
New product packaging and a mobile game app is being rolled out targeting males aged 18-29.
Mekanism, a San Francisco based agency is working to help Lipton's Brisk ice tea in the social media market. An effort industry experts say is working.
Brisk brand sales have more than doubled and according to our own Larry Finkel, dollar sales are up 12%.
This sales growth exceeded rival brands including Arizona and Snapple.
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