Thursday, January 12, 2012

The Drunkest Market Researchers?


The Daily Beast used Marketresearch.com partner Experian Simmons to help determine, just in time for holiday season, America's Drunkest Cities of 2011.

The Daily Beast used Simmons to help determine the average number of alcoholic drinks that were consumed, per month by the residents of more than 200 cities across the US.  The report was completed before the considerable holiday drinking, so this includes more likely beer and wine more than Eggnog.

Binge or heavy drinkers for each metro area was also gleaned using the Centers for Disease Control statistics. In determining a final ranking they gave the average number of drinks twice the weighting as the heavy drinking population.

Congratulations to Boston where 20% of the population are considered binge drinkers, while Springfield Mass comes in at second place.  The East Coast stranglehold was crushed in third place by Milwaukee, the home of many brewers on and off the field. Rounding out the top five was Reno and San Antonio.

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