Global Sports Market is Up

With the Superbowl, an international sporting event, it’s interesting to see the growth of the Global Sports Market, according to NPD a leading market research company.

Their 2011 report suggests the worldwide sports market grew 4% in 2010. This is based on the sales of “ sports equipment, active apparel, and athletic footwear.” The main drivers of these numbers come from sales of running, hiking/walking, and football/soccer products.

These products, the market research report found, are more resistant to downward economic conditions than other industries. The Global Sports Estimate Report shows seven countries with sports market size exceeding 10 billion, those include the USA, Japan, Germany, China, France, UK and Italy.

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