Content Creation--At What Cost?

Marketresearch.com and Profound were proud to sponsor and host the SLA Europe event—Content Creation—At What Cost? Everyone thinks they have a great panel and begin by telling the audience that. But after a preliminary meeting on the phone a few weeks earlier Jason Ward, the host of the evening and lead sales for Profound, remarked, “we really have a great panel.” There were three speakers and Marketresarch.com CEO Rob Granader Chaired the panel.



David Frigstad, the Chairman of Frost and Sullivan, spoke first. David has been providing industry research for 30 years. He started analyzing trends in the US in 1977 and by 1981 he co-founded Market Intelligence Research Company in Mountain View California. In 1993 that company acquired Frost & Sullivan which now offers a full line of consulting services including competitive benchmarking and corporate training. David talked about the gifts of Steve Jobs and how to look at a market more fully than just the market you think you are in.

Roger Bamkin is the director and current Chair of Wikimedia UK and an administrator of the English version of Wikipedia. He was a leading member of WikiProject Schools and WikiProject Derbyshire. In real life he trained as a mechanical engineer, systems analyst and teacher but has also been a partner in a software company and chaired I.T. standard committees for the UK.

He also co-developed QRpedia codes that provide multi-lingual access to Wikipedia via QR codes. And for the record, as I looked you up, there is no Wikipedia entry for you. Roger spoke about the more than 200 fascinating projects Wikimedia is working on.

Nic Newman’s background is in the news and news content space. He is the former Future Media Controller for Journalism, co-ordinating the BBC's plans for News, Sport, Weather and Local in the Future Media space. He now consults with a number of companies on these issues. Nic was a founding member of BBC News Online, Europe's most visited news website. He was World Editor from 1997 to 2001 and then led the Technology and Product Development divisions.

Topics included the changing customer, “People don’t want to read Word, they want video and PowerPoint.” You can’t connect the dots going forward, get a bigger perspective. We discussed how to be important to Google and in the news business who tells the stories when everyone tells the stories.

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