Firms build brand loyalty through market research according to a report by Cint, a market insight company. Of those surveyed nearly 62% said they were more likely to buy a particular product from a company if they were asked their opinion in a study. While some studies have shown people getting survey fatigue, Cint says the 1200 consumer polled felt more loyal to those brands who surveyed them.
This comment has been removed by the author.
ReplyDeleteI have seen companies use surveys as a sales tool. An organization might contact a prospect and ask him/her to fill out a survey or conduct a phone interview. To thank the prospect for the effort, the company extends a special offer. This is a good marketing strategy, as the prospects feels that he/she is getting an exclusive offer for the time invested in filling out the survey. It is basic psychology.
ReplyDelete