Sunday, April 1, 2012

Market Research and the Apprentice, UK Style

In the US there is Donald Trump with his hair and New York accent. In the UK the Apprentice is run by Alan Sugar, with his light beard and British accent.

Sugar's main impact on the UK has been the creation of his company Amstrad, a consumer electronics company and his involvement in the Tottenham Hotspur football team which after a poor 16 year run, he sold his interest.

During a recent episode of the Apprentice, which appears to be identical to the US show, the teams are attempting to create a new consumer product. So they go through their various iterations until it's time to conduct their market research. The market research says to do one thing, but they ignore it, going another way.

Guess who gets fired for not listening to the market research...

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