Thursday, March 1, 2012

A New Business Approach

The first quarter of 2012 will go down as Profound's best quarter for new business since we acquired the company. Why is that?

There are two trends in this improving, yet still difficult, economy. First, companies are still spending slowly, so slices are an attractive price point option.

But a more important trend is an ever-increasing approval process above a certain price-point. More companies are clamping down on orders of a certain size, lowering the price threshold and making it harder for companies to make quick buying decisions.

This second trend is convincing more companies that buying by the slice is the way to get the information they need in a competitive and cost-saving environment.



Learn about our company and the services and products we offer: http://www.marketresearch.com

2 comments:

  1. Beginning a new business can be busy. There are many concerns that need to be taken into consideration before you begin dealing.

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