Market Research goes by many names, one of which is competitive intelligence, or CI. A new book pushes the value of CI saying that it’s about staying ahead of the competition.
The book, New Directions: A Competitive Intelligence Tale, is written by CI industry vets David Kalinowski and Gary Maag, who want to help CI analysts over-come the typical problems they face. The book is written as a case study, that according to the authors “reads like a mystery novel.”
A good primer on how to perform competitive intelligence and identifying the necessary components to help your business. Additionally there is a do’s and don’ts section and a process for showing how to integrate it into your business.
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