The Indianexpress.com website writes this week about a group of students from the Punjab College of Technical Education who performed some hands on market research in poorly developed areas as they attempted to understand rural business models. They spent part of the week living and watching the people as they struggled to resolve their business problems.
From this work the students developed ideas to provide commodities at cheaper rates for these residents without compromising margins.
One of the students worked on making Indian mattresses by using scrap from the Ludhiana textile market. The student said they will make 100 per cent profit by adopting this model.
Another group designed a solar bulb, another student, after having spent a night at a vehra, where painters and masons live, decided to launch a product with a shaving cream in a sachet with a cap on it. His sachet with shaving cream would last three shaves.
After spending two nights in a village on the outskirts of the city a group decided to launch a soya milk product after noticing gross health neglect of both kids and adults.
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ReplyDeleteNice blog! There are several different types of market research out there. They are usually divided into three different categories to differentiate them. The groups are: Qualitative market research surveys, quantitative market research surveys and observative market research surveys. Please provide more information about it. Thank you...
Qualitative Marketing Research
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ReplyDeleteMarket research questionnaire