Long time MarketResearch.com partner Jack Plunkett was recently interviewed for a nice spread in the Atlantic. Jack is CEO and publisher of Plunkett Research. The topics ranged from Jack’s thoughts on sustainability, transforming his publishing business to a digital one and our fresh water needs.
Publishing more than 20,000 pages a year Plunkett said he is becoming well known “for explaining potentially difficult technical and financial trends in a manner that readers of most types can understand.” These topics include nanotechnology, globalization, solar power and water conservation. Plunkett said the worldwide financial crisis is the most significant factor impacting sustainability because of lack of investment. “There's a growing focus on backing long-term winners, rather than pursuing sustainability simply as a statement about how green and caring a corporation is, or how eco-sensitive a government agency might be.”
One misconception he tackles is that people assume his costs are down because he can deliver his content electronically instead of printed. “Nothing could be further from the truth. Printing a book is a relatively simple, inexpensive process. Building and maintaining a subscribers-only website, with multiple servers, backups, relational databases, custom user tools, redundant power and Internet lines, along with the engineers and experts to keep it up to date is an immense cost.”
The biggest challenge, not currently on the radar screen is the challenge and shortage in sustainable water. “Someone is going to make an immense fortune by solving or improving on this problem, while making the world a better place,” he said.
You can read the whole article at http://www.theatlantic.com/life/archive/2011/10/a-conversation-with-jack-plunkett-market-research-publisher/246014/
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