Social Media and Daily Deals Affecting Purchasing in US Capitol

Right in Marketresearch.com’s backyard. 

A survey by Capitol Communicator/WB&A market research show consumers in the Baltimore and Washington, DC markets use daily deal websites like Living Social and Groupon, as well as user-generated review sites like Yelp to impact their purchasing decisions.

The study was sponsored by branding and marketing communications agency ZilYen, which asked about a broad range of online activities including daily deal websites, following companies on Facebook and Twitter to scanning QR codes with smartphones.

The Summer survey of 836 households found online coupons through daily deal sites were used about 25% of the time (Baltimore 24%, Washington 30%). Washington, DC residents were more adventurous, buying a daily deal coupon from a merchant they had never tried (25%), as opposed to merchants they had previously used (21%).

Facebook and Twitter are also impacting purchasing behavior with a third of residents using either "friend" or "like" companies on Facebook with another 10 percent using the "follow" or "tag" commands for companies on Twitter.

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