Market research firm Market Force found that Five Guys Burgers and Fries was again America’s favorite quick-service restaurant. The annual consumer ranking comes from a survey of more than 4500 consumers across the country. Second place went to west coast brand In-N-Out Burger, Chik-fil-A was number three.
However, the winners weren’t determined strictly by the number of votes they received. To balance out the larger chains, Market Force took the total number of votes and averaged them according to the number of stores.
Other questions on the survey included features and other attributes that are most important to them as consumers.
Out of 55 potential chains, Chik-fil-A racked up the most votes with more than 10%, Panera Bread came in second with Five Guys in third.
These totals were divided and averaged according to store location numbers giving Five Guys the victory with 7% of the total votes even though that had less than half of the locations of Chik-fil-a or Panera Bread.
The lowest marks for most chains occurred in the friendly service category, McDonald’s ranked bottom for food quality and high marks for speed. Taco Bell won in the Overall Value category, but fared poorly in many areas, the survey said.
In other categories Panera Bread took the best Atmosphere category, Chik-fil-a topped the Accommodating Children, Subway won with healthy choices and Chipotle Mexican Grill is seen as the “most sustainable QSR chain.”
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