Making Market Research Fun

With the stated goal of making market research more fun, a new technology company attempts to help companies solve a market research problem through the gamification "gamification" of the market research process.

Crowdtap  terms itself a network for “Brand Influencer Communities.”  Using technology they allow marketers to “collaborate with and mobilize their targeted brand crowd of influential consumers for real-time research, collaboration or powerful word-of-mouth marketing.” 

Their database of of 150,000 people contribute to polls and online discussions.  They are adding about 5,000 per week to the panel.

To encourage participations the panel receives gift cards, products, or support for favored charities. The more you participate the more opportunities you have to win these prizes.

As the panel shows an interest in a certain product or brand, they are then targeted for their insights on these brands and products.

The two year old New York company  has raised $10,000,000 with which they plan to expand the engineering and sales teams and enhance its gamification features. With the goal of making market research participation into a fun experience, Crowdtap expects to increase its brand influence.

Learn about our company and the services and products we offer: http://www.marketresearch.com