Wednesday, September 28, 2011

Shiny Happy Market Research Buyers

Market research buyers are much happier with their purchases today than they were just a year ago, according to a new study by a market research career website.
Improvements noted include higher levels of honesty by online panel respondents, research buyers are impressed by the increased depth of analytical insights, syndicated research buyers are much more pleased with price, and online survey tools are much improved.

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