Put me in Coach

The business of business coaches is not just a new agey fad for profitable companies. The theory goes that everyone needs a coach, whether you’re a professional baseball player or golfer, salesperson or CEO. But in a down market a coach can look to a board of directors like a luxury and it gets cut along with the T&E budget.


According to a report by MarketResearch.com partner IBIS, while the industry experienced a downturn, along with most of the world between 2008 and 2010, the business coaching industry has rebounded nicely with growth coming last year and projected going forward.

When coaching gets cut companies look inside for help, often straining human resources and other departments.

At Marketresearch.com we have found the use of a business coach incredibly useful and a source of insight that can only come from outside the company walls.

A middle ground is sometimes found in online training courses, which will give the industry a shot in the arm.

The report suggests a less than one percent decline for the $9 billion market, up and through 2012, however, a nearly 5% growth rate is expected as a stronger economy pushes ahead.

The highly fragmented market is eating a bit of its own with smaller operators closing down or being bought by the bigger ones with the number of companies in the space declining 1% in the five years preceding and up to 2012.

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