The obituaries for Steve Jobs are nauseatingly premature; although I am sure he must be very very ill to give up the reigns of the company that is his legacy. And he is an odd person for a market research blog to write about because he is famously against doing market research and focus groups.
Jobs always felt the customer didn’t know what they wanted until he told them. I’m fairly confident this is not a best practice, except for Jobs and other mutants who have the ability to see the future. In many ways that is what market research does, it gives you insight into the future, an insight he was born and blessed with.
And if you’d like some insight into his psyche, you must watch his 2005 Stanford University Commencement speech. It won’t help you see the future, but it might make you understand his past
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