Every day across the world there is someone in a news organization--a newspaper, magazine, blog, online report or otherwise--who has the un-enviable task of trying to explain what happened to the world markets on that particular day. And of course to generalize is a near impossibility, yet they try and try to explain what is happening in the market, and therefore the broader economy, based on who reported earnings that day or a breaking news story from another land.
Anyone can do it. Go ahead, you try.
Another way is to take one step back and look at a daily paper (or blog, newsfeed, etc) and mash up the headlines to see if you can tell where things are headed.
Here is a sampling from the Wall Street Journal, what do you make of things?
Nomura announces improved earnings
Verizon is paying a record dividend
Starbucks Enjoys Jolt in Store Traffic
Luring Talent with Perks, Some Companies Return to Offering Pay Raises
Directors See Uptick in Compensation
Exxon Profit Surges
It is impossible to see the broader market view. You look at these headlines from one day and you assume the world economy is booming: Japan’s largest securities company is doing great, you assume things are so great that people are splurging on expensive coffee drinks or that companies have to lure talent with perks, instead of high unemployment.
You can’t see the curve of a trend without some distance. That is the perspective you get from Market Research reports.
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