The times they are a changin’! It used to be that search results were all about keywords. Now, however search engines are sort of like a popularity contest. They are placing more emphasis on content that is truly useful -- not just well-optimized. Because of this, search engines are now giving more influence to sites that are not only keyword-rich, but well-liked. In other words, the more inbound links from other sites you have, the more chances your website has of being ranked higher.
As you can see, a better understanding of your customers is critical to a successful SEO strategy. The knowledge gained from market research will lead to more relevant keywords and higher-quality content. Not only will your search rankings go through the roof, but you'll also become a trusted source of helpful information. This builds strong relationships with your customers, and makes them more likely to not only find you online, but look for you as well.
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