The lack of an economic recovery has been a topic of discussion at MarketResearch.com since the end of March. This is the second year in a row we saw the following trend: Confidence in Q4 of the previous year, strong sales in Q1 and a pull back in Q2 and Q3. This occurred in Q4 of 2009 as the recession ended, only to dissipate in Q2 and Q3 of last year. We speak frequently with our 10,000 customers and we can hear it in their voices and see it in their budgets. It's all about confidence in the future, optimism in what will be, and market research is all about the optimism business. And with Q2 fading into memory on the heels of weak economic news The Wall Street Journal today lays out a full page discussion "Inside the Disappointing Comeback."
The chart-laden article shows why the confidence of Q4 could not last and the similarities to the 1980 recession, which was followed by another recession two years later. Throughout the article economists and academics call this the "worst recovery yet."
The article contends that the current recovery is sluggish because underlying economic problems remain including high household debt, low housing prices, and the lack of political will/interest in more stimulus.
So how should a business to business entity handle the economic news which frankly has been less than positive now for three years?
They should find the bright spots and head for daylight. Articles like the one today suggest the world economy is a monolith. Yes, the world is flat and the economies of the world are inter-dependent, but at Marketresearch.com we see everything from start-ups to Fortune 500 companies buying research looking for trends in areas headed in the right direction and riding those to new successes.
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