Yesterday the Wall Street Journal, through academics and economists, called this the worst economic recovery in history. Now we know why, because today's Journal announces that "For Small Businesses, Recession Isn't Over."
Based on low hiring since the recession ended, no plans to make hires in the short term and a low index of Small Business Optimism, the article concludes that for small businesses it still feels like a recession. Optimism and confidence are the drivers of the economy and as we've said before, MarketResearch.com is in the optimism business as we do our best to see the future for businesses.
The article adds that while higher revenue is projected, a full 78% say that the US is still in recession and the optimism index dropped for the third straight month.
A number of other factors are mentioned for the lack of optimism including tight credit, the inability to access overseas markets (because of company size) and higher commodity costs.
These broad overviews of multiple markets matter less than what you see in your markets or the markets you want to access.
The article shows areas of growth and areas of decline. As we've addressed before the economy is not a monolith. Don't despair, markets go up and markets go down, market research will show you how to find the right side of the economic curve.
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