For years Apple claimed, or at least Steve Jobs did, that market research was something he just didn’t do. He famously said that he knew what the public wanted, not the customers.
However, the Wall Street Journal reported that in the patent war with Samsung they found studies entitled Apple Market Research and Analysis, surveying customers on iPhone preferences. Say what??
What this really proves, however, is not the overall value of market research, we already knew that, but the different interpretations and uses of market research. As this shows there are lots of different kinds of market research and while Steve Jobs may not have liked focus groups, it doesn’t mean he avoided talking with customers, surveys of other kinds, feedback.
The documents show that Apple was concerned about growing competition in the field with particular concern about Android , which outpaced the iPhone recently. Some of the findings are a primer for the uses of market research including the value of brand trust, the importance of the physical appearance over the technology, and the ever-growing app environment.
Market research means lots of different things to different people, different companies and different brands. Every one needs market research whether creating a new product or refining an old one. Even Apple.
Learn about our company and the services and products we offer: http://www.marketresearch.com
This comment has been removed by the author.
ReplyDeleteThanks, to sharing information about Apple and Market Research. Apple is an particular branded name of companies like Apple iPhone. Apple company was worried about growing competitors in the area with android operating system.and Market Research includes lots of different things, different companies, different brands. every peoples need to market research to create his new product.
ReplyDelete