In a few weeks we will be presenting at the Special Library Association, one of the few place left where we can still meet a good chunk of our users. Whether you call them Librarians or Information Professionals or Researchers or Database Gurus, these are the people who link the insular world of a company and the resources of the outside world -- Sometimes they link the inside of your company, with the inside of your company.
People come to MarketResearch.com to answer their most pressing business issues. This begins when someone in a company has a business issue, but they don't know where or whether an answer exists. So the existential question is, if a company asks a question, but doesn't know where to find the answer, does an answer exist?
These librarians are the answer seekers, the problem solvers and are as critical to us information providers as they are to a companies they serve.
There has been an ongoing discussion about the role and relevance of these professionals in a digital world and we find it almost comical. Just because you could read didn't mean you could use a card catalog or find a book in the stacks of a libary. Similarly, just because you can use a search engine doesn't mean you can find the information you are looking for.
Google has made only one significant change to its search page since its inception, it has increased the size of its search box. Is this because we've gotten better at targeting our searches? Just because we can boot up a computer or find directions to the nearest Starbucks, doesn't mean we can quickly get answers to our most important business issues without someone leading the way.
We look forward to our visit with our partners at SLA, we'll be there in force at booth 1220, come see MarketResearch.com, we help your company solve their biggest business decisions.
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