Thursday, April 21, 2011

Is There a Hole in Our Taxonomy?

The report category (or taxonomy) structure is a difficult thing to manage here at MarketResearch.com. On one hand, you want to be forward thinking and innovative.  We would like to have a category page up before a trend or topic becomes ubiquitous. On the other hand, there is no need for a category page without any reports to classify under that category. 
Librarians encounter the same problems that we do.  How many new books do you need on a topic before you set aside a separate shelf?
Other times adding a category is such a ‘no-brainer’ that we wonder why we didn’t have that category before. This week we added a new category for Children and Juvenile Books.
When we re-shuffled our titles to account for this new category, we noticed we had 33 titles that fit the criteria to be included. The new category will include topics like comic books, graphic novels, picture & drawing books along with more traditional children’s educational books. The two major publishers on MarketResearch.com that produce reports in this category are Simba Information and Icon Group International.
We try to keep our finger on the pulse of topics and trends in market research. If you feel we’ve missed something, let us know!
Vice President of Marketing
MarketResearch.com

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