According to a market research report by Marketresearch.com partner IBISWorld, the Pub and Bar industry got caught between legislative changes that bumped up the operating costs and the “crippling economic recession" that started in late 2008.
Wednesday, August 8, 2012
The UK Pub Scene
According to a market research report by Marketresearch.com partner IBISWorld, the Pub and Bar industry got caught between legislative changes that bumped up the operating costs and the “crippling economic recession" that started in late 2008.
Friday, July 27, 2012
Apple and Market Research...I knew it
For years Apple claimed, or at least Steve Jobs did, that market research was something he just didn’t do. He famously said that he knew what the public wanted, not the customers.
However, the Wall Street Journal reported that in the patent war with Samsung they found studies entitled Apple Market Research and Analysis, surveying customers on iPhone preferences. Say what??
Friday, June 1, 2012
God Save the Queen (and Europe)
With celebrations across the land for the Queen's Diamond Jubilee ordinary subjects are enjoying their four-day weekend, street parties, fairs and a 1000 boat trip down the Thames. But economists are raining on the Queen's parades, derbies and big Balcony wave.
While the sale of bunting, teacakes, Royal gnomes and everything British are reaching record levels in the run up to the festivities, economists are saying this could prolong the European troubles. While the boost in consumer goods will help a little, the added bank holidays could reduce gross domestic product by .5% this quarter. Last year's Royal Wedding gave the economy a similar dip.This comes at the same time the Interactive Advertising Bureau Europe announced the findings of its Mediascope Europe market research study which found nearly 430 million Europeans use the internet, spending an average of 14.8 hours per week. Significantly for merchants, the study of more than 50,000 people found 96% use the internet to research purchases online while 87% make online purchases.
So perhaps Brits will stay home during the four day weekend and shop online keeping the economy from going through a triple dip.
Learn about our company and the services and products we offer: http://www.marketresearch.com
While the sale of bunting, teacakes, Royal gnomes and everything British are reaching record levels in the run up to the festivities, economists are saying this could prolong the European troubles. While the boost in consumer goods will help a little, the added bank holidays could reduce gross domestic product by .5% this quarter. Last year's Royal Wedding gave the economy a similar dip.This comes at the same time the Interactive Advertising Bureau Europe announced the findings of its Mediascope Europe market research study which found nearly 430 million Europeans use the internet, spending an average of 14.8 hours per week. Significantly for merchants, the study of more than 50,000 people found 96% use the internet to research purchases online while 87% make online purchases.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Friday, May 11, 2012
Pinterest as Market Research
Pinterest as a place for sharing pictures, yes. But for Market Research? Well, yes.
If you don’t know Pinterest, it’s the hugely popular site that calls itself the online pinboard. It’s online social photo-sharing platform. Kaila Strong on Search Engine Watch astutely finds a number of ways to use it for market research. Calling market research social listening, a term I like very much, she says that knowing the kinds of images your customers like is helpful when developing products and putting together a marketing strategy. She looks into four areas where Pinterest can help you start your market research, following the direction of how Pinterest is set up. The site organizes “pins” into categories so a market researcher can look and see the most popular pins, the fonts that people like best, search in areas on the site where they want to launch their next product and see the latest, most popular pins in that area. There is also a gift section, where you can browse through what others (the competition) are doing. You can also see what terms people use to describe items on your current site. And finally you can scan the user boards to understand how your customers like to organize their information, using that insight to organize the navigation on your site. Lots of companies are still struggling with how to incorporate social networking into their sales and marketing strategies. But it is clear that companies can learn a lot about how their customers act based on their use of these sites. Pinterest for Market Research, pin that on your wall.
Learn about our company and the services and products we offer: http://www.marketresearch.com
If you don’t know Pinterest, it’s the hugely popular site that calls itself the online pinboard. It’s online social photo-sharing platform. Kaila Strong on Search Engine Watch astutely finds a number of ways to use it for market research. Calling market research social listening, a term I like very much, she says that knowing the kinds of images your customers like is helpful when developing products and putting together a marketing strategy. She looks into four areas where Pinterest can help you start your market research, following the direction of how Pinterest is set up. The site organizes “pins” into categories so a market researcher can look and see the most popular pins, the fonts that people like best, search in areas on the site where they want to launch their next product and see the latest, most popular pins in that area. There is also a gift section, where you can browse through what others (the competition) are doing. You can also see what terms people use to describe items on your current site. And finally you can scan the user boards to understand how your customers like to organize their information, using that insight to organize the navigation on your site. Lots of companies are still struggling with how to incorporate social networking into their sales and marketing strategies. But it is clear that companies can learn a lot about how their customers act based on their use of these sites. Pinterest for Market Research, pin that on your wall.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Sunday, April 1, 2012
Market Research and the Apprentice, UK Style
In the US there is Donald Trump with his hair and New York accent. In the UK the Apprentice is run by Alan Sugar, with his light beard and British accent.
Sugar's main impact on the UK has been the creation of his company Amstrad, a consumer electronics company and his involvement in the Tottenham Hotspur football team which after a poor 16 year run, he sold his interest.
During a recent episode of the Apprentice, which appears to be identical to the US show, the teams are attempting to create a new consumer product. So they go through their various iterations until it's time to conduct their market research. The market research says to do one thing, but they ignore it, going another way.
Guess who gets fired for not listening to the market research...
Learn about our company and the services and products we offer: http://www.marketresearch.com
Sugar's main impact on the UK has been the creation of his company Amstrad, a consumer electronics company and his involvement in the Tottenham Hotspur football team which after a poor 16 year run, he sold his interest.
During a recent episode of the Apprentice, which appears to be identical to the US show, the teams are attempting to create a new consumer product. So they go through their various iterations until it's time to conduct their market research. The market research says to do one thing, but they ignore it, going another way.
Guess who gets fired for not listening to the market research...
Learn about our company and the services and products we offer: http://www.marketresearch.com
Wednesday, March 28, 2012
A New Face on MarketResearch.com
It was 2007 when Iran’s nuclear ambitions became a top story, the mortgage crisis started to hit and Steve Jobs unveiled the iPhone. It was also the year MarketResearch.com launched the last iteration of its website. Until Now.
This month MarketResearch.com launched its newest website with a bold new design, friction-free processing, more content, improved navigation, better support and social networking tools.
Since we first launched MarketResearch.com in 2001 our work has centered on helping companies find the market research they need. Over time we have continued to re-design the site with new and better browse functionality aiding the user in their quest to answer their most pressing business issues with the finest market research, most intuitive design features and the best search engine.
As with any technology, there is no destination, it is a constantly twisting journey. But our goal is get the searcher closer to the content than anyone, and Marketresearch.com is uniquely positioned to do that. Most aggregators present only the abstract and table of contents. MarketResearch.com has the whole report in our database so we can dig deeper for the client before they buy.
We make 10,000 customers a year happy. Try out the new site and you could be customer 10,001.
This month MarketResearch.com launched its newest website with a bold new design, friction-free processing, more content, improved navigation, better support and social networking tools.
Since we first launched MarketResearch.com in 2001 our work has centered on helping companies find the market research they need. Over time we have continued to re-design the site with new and better browse functionality aiding the user in their quest to answer their most pressing business issues with the finest market research, most intuitive design features and the best search engine.
As with any technology, there is no destination, it is a constantly twisting journey. But our goal is get the searcher closer to the content than anyone, and Marketresearch.com is uniquely positioned to do that. Most aggregators present only the abstract and table of contents. MarketResearch.com has the whole report in our database so we can dig deeper for the client before they buy.
We make 10,000 customers a year happy. Try out the new site and you could be customer 10,001.
Monday, March 26, 2012
Put me in Coach
The business of business coaches is not just a new agey fad for profitable companies. The theory goes that everyone needs a coach, whether you’re a professional baseball player or golfer, salesperson or CEO. But in a down market a coach can look to a board of directors like a luxury and it gets cut along with the T&E budget.
According to a report by MarketResearch.com partner IBIS, while the industry experienced a downturn, along with most of the world between 2008 and 2010, the business coaching industry has rebounded nicely with growth coming last year and projected going forward.
When coaching gets cut companies look inside for help, often straining human resources and other departments.
At Marketresearch.com we have found the use of a business coach incredibly useful and a source of insight that can only come from outside the company walls.
A middle ground is sometimes found in online training courses, which will give the industry a shot in the arm.
The report suggests a less than one percent decline for the $9 billion market, up and through 2012, however, a nearly 5% growth rate is expected as a stronger economy pushes ahead.
The highly fragmented market is eating a bit of its own with smaller operators closing down or being bought by the bigger ones with the number of companies in the space declining 1% in the five years preceding and up to 2012.
Learn about our company and the services and products we offer: http://www.marketresearch.com
According to a report by MarketResearch.com partner IBIS, while the industry experienced a downturn, along with most of the world between 2008 and 2010, the business coaching industry has rebounded nicely with growth coming last year and projected going forward.
When coaching gets cut companies look inside for help, often straining human resources and other departments.
At Marketresearch.com we have found the use of a business coach incredibly useful and a source of insight that can only come from outside the company walls.
A middle ground is sometimes found in online training courses, which will give the industry a shot in the arm.
The report suggests a less than one percent decline for the $9 billion market, up and through 2012, however, a nearly 5% growth rate is expected as a stronger economy pushes ahead.
The highly fragmented market is eating a bit of its own with smaller operators closing down or being bought by the bigger ones with the number of companies in the space declining 1% in the five years preceding and up to 2012.
Learn about our company and the services and products we offer: http://www.marketresearch.com
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