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Showing posts with label market trends. Show all posts
Showing posts with label market trends. Show all posts
Tuesday, August 21, 2012
Have you seen the video everyone is talking about?
See what we do in 90 seconds:
http://www.marketresearch.com/corporate/video.asp
Learn about our company and the services and products we offer: http://www.marketresearch.com
Learn about our company and the services and products we offer: http://www.marketresearch.com
Friday, May 11, 2012
Pinterest as Market Research
Pinterest as a place for sharing pictures, yes. But for Market Research? Well, yes.
If you don’t know Pinterest, it’s the hugely popular site that calls itself the online pinboard. It’s online social photo-sharing platform. Kaila Strong on Search Engine Watch astutely finds a number of ways to use it for market research. Calling market research social listening, a term I like very much, she says that knowing the kinds of images your customers like is helpful when developing products and putting together a marketing strategy. She looks into four areas where Pinterest can help you start your market research, following the direction of how Pinterest is set up. The site organizes “pins” into categories so a market researcher can look and see the most popular pins, the fonts that people like best, search in areas on the site where they want to launch their next product and see the latest, most popular pins in that area. There is also a gift section, where you can browse through what others (the competition) are doing. You can also see what terms people use to describe items on your current site. And finally you can scan the user boards to understand how your customers like to organize their information, using that insight to organize the navigation on your site. Lots of companies are still struggling with how to incorporate social networking into their sales and marketing strategies. But it is clear that companies can learn a lot about how their customers act based on their use of these sites. Pinterest for Market Research, pin that on your wall.
Learn about our company and the services and products we offer: http://www.marketresearch.com
If you don’t know Pinterest, it’s the hugely popular site that calls itself the online pinboard. It’s online social photo-sharing platform. Kaila Strong on Search Engine Watch astutely finds a number of ways to use it for market research. Calling market research social listening, a term I like very much, she says that knowing the kinds of images your customers like is helpful when developing products and putting together a marketing strategy. She looks into four areas where Pinterest can help you start your market research, following the direction of how Pinterest is set up. The site organizes “pins” into categories so a market researcher can look and see the most popular pins, the fonts that people like best, search in areas on the site where they want to launch their next product and see the latest, most popular pins in that area. There is also a gift section, where you can browse through what others (the competition) are doing. You can also see what terms people use to describe items on your current site. And finally you can scan the user boards to understand how your customers like to organize their information, using that insight to organize the navigation on your site. Lots of companies are still struggling with how to incorporate social networking into their sales and marketing strategies. But it is clear that companies can learn a lot about how their customers act based on their use of these sites. Pinterest for Market Research, pin that on your wall.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Monday, March 19, 2012
More Content, More Content, More Content
MarketResearch.com and Profound -- A Joint Effort
Since bringing MarketResearch.com and Profound together a few years ago, our goal has been a combined database that does two things: 1) Adds more market research content to Profound; 2) Loads the research reports onto Profound, faster.
This became a reality in 2012 when we added 40% more market research publishers to the Profound cache of more than 600,000 documents.
This was an effort of not just contracts and publishers. It was also a feat of technology advancement. Prior to this process all content loaded to Profound had to go through a long manual process, as opposed to Marketresearch.com, where the loading is technology driven.
By combining the databases and altering certain slicing procedures, all content is loaded up on Profound faster and more seamlessly than before, giving Profound users unrivaled access to the content they need to make their toughest business decisions.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Since bringing MarketResearch.com and Profound together a few years ago, our goal has been a combined database that does two things: 1) Adds more market research content to Profound; 2) Loads the research reports onto Profound, faster.
This became a reality in 2012 when we added 40% more market research publishers to the Profound cache of more than 600,000 documents.
This was an effort of not just contracts and publishers. It was also a feat of technology advancement. Prior to this process all content loaded to Profound had to go through a long manual process, as opposed to Marketresearch.com, where the loading is technology driven.
By combining the databases and altering certain slicing procedures, all content is loaded up on Profound faster and more seamlessly than before, giving Profound users unrivaled access to the content they need to make their toughest business decisions.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Monday, January 30, 2012
Market Research Surveys Build Brand Loyalty
Firms build brand loyalty through market research according to a report by Cint, a market insight company. Of those surveyed nearly 62% said they were more likely to buy a particular product from a company if they were asked their opinion in a study. While some studies have shown people getting survey fatigue, Cint says the 1200 consumer polled felt more loyal to those brands who surveyed them.
Learn about our company and the services and products we offer: http://www.marketresearch.com
Global Sports Market is Up
With the Superbowl, an international sporting event, it’s interesting to see the growth of the Global Sports Market, according to NPD a leading market research company.
Their 2011 report suggests the worldwide sports market grew 4% in 2010. This is based on the sales of “ sports equipment, active apparel, and athletic footwear.” The main drivers of these numbers come from sales of running, hiking/walking, and football/soccer products.
These products, the market research report found, are more resistant to downward economic conditions than other industries. The Global Sports Estimate Report shows seven countries with sports market size exceeding 10 billion, those include the USA, Japan, Germany, China, France, UK and Italy.
Learn about our company and the services and products we offer: http://www.marketresearch.com
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