If you do a search for your company’s website, where do you
show up? Or do you show up so far down the list that you may as well not show
up at all? This is what your customers are seeing (or rather not seeing).
Getting good results on a search engine means you are in the top 20. Most customers
aren’t going to take the time to look beyond this point whether they’ve found
what they’re looking for or not.
Let’s face it, even top 20 for a business is risky. You really
need to shoot for top 5. So how do you develop a search engine optimization
(SEO) strategy to boost your online presence and increase your brand
awareness? Two words: market
research.
Here are a few examples of how market research can take
your search engine optimization strategy to the next level.