Saturday, August 25, 2012

Advertising in Education - Old School or New School?




Research in the School and Educational Market
Marketing and advertising evident in a 1910 Schoolhouse
If you think that advertising in schools is a relatively new phenomenon, look closely at the wall of this 1910 restoration of Rosehill Schoolhouse at the Cherokee Strip Museum in Oklahoma. Along with the wood burning stove, well worn desks and dusty chalk boards you will notice a handful of advertisements for local businesses. Direct marketing in schools has been around for at least the last century; it is an interesting exercise to see how some of the marketing efforts have changed.

Wednesday, August 8, 2012

The UK Pub Scene

After living in London for a year I can tell you that the British Pub is still the center of after-work activity, and in many parts, during work activity. But the Pubs are under siege from low-priced super-market beer, taxes and the living room.

According to a market research report by Marketresearch.com partner IBISWorld, the Pub and Bar industry got caught between legislative changes that bumped up the operating costs and the “crippling economic recession" that started in late 2008.