How market research is more than just hiney hygiene!

I can’t think of any classy way to say this, so I’ll just say it straight out. When you think of toilet paper you think of - - well -- hineys, bums, tushies, a caboose, keister, arse…. the list goes on. OK I admit it; I actually looked up slang words for buttocks!

But I digress. Procter & Gamble is the undisputed leader in the U.S. toilet paper market. Charmin toilet paper has been around for 70 years, so clearly it has wiped the cheeks of everyone from Harry S. Truman to Lady Gaga. They probably know everything there is to know about butts! Maybe there’s piped music blaring through their offices by Sir Mix-a-lot. "I like big butts, and I cannot lie!" Alright, maybe not, but how great would that be!