What is Success with Market Research?

A good market research report can cost you thousands of dollars.  And when I say good, I mean a report that helped you make one of your difficult business decisions:  Should we buy company X, should we invest in industry Y, who are the competitors we should fear, who are the customers we should go after?  Market research is helpful when trying to make an affirmative decision--should we enter this market--and it can be equally helpful when it informs on what to avoid.

The following MarketResearch.com success story describes how a client will often purchase market research reports to understand and identify business opportunities for their technologies:

An example of this is a client that purchased a report, World Membranes, as part of its investigation into the commercial potential of applying nanotechnology to water purification and reverse osmosis processes. The application, if successful, would have implications across virtually all business sectors that that require ultra clean water for production processes.

Their research led to the establishment, several months later, of a joint company to commercialize this technology. As stated in the press release at the time, the client said it “has begun a project to produce nanostructured membranes for water purification. The products to come from this project are membrane plating and membranous roll-fed modules that are used in the process of filtration and reverse osmosis.”

Participants in the project, which was estimated at $63.7 million, include the client, another company and an outside investor.

According to a statement issued by the project participants, “Membrane technology is widely used in all areas of industry that must purify water and/or treat sewage. The use of membrane technology in electroenergy, microelectronics, pharmaceuticals, and the food industry reduces costs in obtaining water that is ultraclean, salt-free, and free of dangerous microbes. Membrane technology is used to reduce costs for sewage treatment and to obtain concentrated solutions in the chemical and milk industries. Realization of the project will permit [companies] to replace imported analogs with domestic products that have better consumer qualities.”

Learn about our company and the services and products we offer: http://www.marketresearch.com

Is Market Research Purchasing Counter-Cyclical?

Just when you think the rough waters of 2008 and 2009 are behind you, the economic climate gets murky again. 

So what does this mean for Market Research publishers and purchasers?  At the dawn of Marketresearch.com we were told market research buying was counter-cyclical.  A number of experts told us that in good times people buy market research because budgets are flush, and in bad times companies needed market research as a roadmap to the future.

As with most things these are partial truths. 

As a market research publisher and provider we are in the optimism business.  When people are optimistic, they plan for the future, they make investments, they create new products, they buy companies and they buy market research to help them make the right choices.

We're not that different from the world's stock markets, because they too operate on a plane of optimism.  When people feel good about the future they buy stocks. A company's share price is in fact a measure of their future earnings.

So is market research immune to the up and downs of the economy?  Of course not.  When the economy is strong, budgets are full and investment is high, companies buy market research and stock up on information about all the different directions they want to run. 

So what happens when the economic news turns sour?  Budgets get tight, people get scared and everybody pulls back.  In some ways the need for market research actually increases.  The need is there, but the budget isn't. 

For Marketresearch.com, the calls keep coming, the questions, the need for details, the requests to buy a page, to use our Profound service where you can buy market research by the slice rather than the whole pie. 

So is market research purchasing counter-cyclical?  Marketresearch.com helps the world's companies and entrepreneurs make their most important business decisions.  These decisions exist in good times and in bad times.  Some times short term constraints rule the day, and sometimes the long term needs of the company conquer the near term budgetary fears.

Learn about our company and the services and products we offer: http://www.marketresearch.com