In a few weeks we will be presenting at the Special Library Association, one of the few place left where we can still meet a good chunk of our users. Whether you call them Librarians or Information Professionals or Researchers or Database Gurus, these are the people who link the insular world of a company and the resources of the outside world -- Sometimes they link the inside of your company, with the inside of your company.
People come to MarketResearch.com to answer their most pressing business issues. This begins when someone in a company has a business issue, but they don't know where or whether an answer exists. So the existential question is, if a company asks a question, but doesn't know where to find the answer, does an answer exist?
These librarians are the answer seekers, the problem solvers and are as critical to us information providers as they are to a companies they serve.
There has been an ongoing discussion about the role and relevance of these professionals in a digital world and we find it almost comical. Just because you could read didn't mean you could use a card catalog or find a book in the stacks of a libary. Similarly, just because you can use a search engine doesn't mean you can find the information you are looking for.
Google has made only one significant change to its search page since its inception, it has increased the size of its search box. Is this because we've gotten better at targeting our searches? Just because we can boot up a computer or find directions to the nearest Starbucks, doesn't mean we can quickly get answers to our most important business issues without someone leading the way.
We look forward to our visit with our partners at SLA, we'll be there in force at booth 1220, come see MarketResearch.com, we help your company solve their biggest business decisions.
Wednesday, May 18, 2011
Thursday, May 5, 2011
What is the Franchise Disclosure Document (FDD) and Why is it Helpful?
Today we hear from one of our publishing partners and the focus is on franchises and how market research can protect and inform the frachisee.
The Franchise Disclosure Document (FDD) was previously recognized as the Uniform Franchise Offering Circular (UFOC) and, due to some revisions made by the Federal Trade Commission in the July of 2007, its name was changed and a legal document was created for the benefit of franchisees.
The Federal Trade Commission supervises franchise transactions and it lies within their jurisdiction to ensure that the franchisor in certain states provides the possible franchisee with certain information beforehand so as to ensure some manner of security to the franchisee. Due to some unethical behavior in the 1960s and 1970s, franchisors used their influential market position to hide certain information and franchisees unknowingly fell prey to these franchisors and went into harmful relations. To ensure that the franchisees knowingly enter into an agreement, the Federal Trade Commission made it mandatory for franchisors to submit a UFOC, later FDD, a document with certain information regarding the operations of the franchise.
The Federal Trade Commission makes it necessary for franchisors all across the country to provide prospective franchisees with the FDD prior to any monetary exchange or signing of agreements. However, in certain states it is also required by law that the franchisor must first be approved and registered by the state before it can be promoted to prospective franchise buyers.
Items present in the FDD
The FDD contains extensive information about the franchisor and the franchise organization as well. The information contained within the document is meant to give the franchisee enough knowledge about the organization so that they may make an informed decision when choosing a franchise.
The Items enclosed within the FDD are:
The FDD is very similar to a securities prospectus. The information contained within it provides the prospective franchisee with the means to evaluate a company and to make an educated selection of a franchise opportunity based on his/her own investment position. People who can best benefit from the FDD include: Potential franchisees, potential franchisors, franchisors, investors, financial companies, and suppliers to franchisees. Potential franchisees should use the FDD to conduct their due diligence and to compare different franchise opportunities before investing in a franchise.
Follow this link to obtain more information on the FDD available for various franchises.
Learn about our company and the services and products we offer: http://www.marketresearch.com
The Franchise Disclosure Document (FDD) was previously recognized as the Uniform Franchise Offering Circular (UFOC) and, due to some revisions made by the Federal Trade Commission in the July of 2007, its name was changed and a legal document was created for the benefit of franchisees.
The Federal Trade Commission supervises franchise transactions and it lies within their jurisdiction to ensure that the franchisor in certain states provides the possible franchisee with certain information beforehand so as to ensure some manner of security to the franchisee. Due to some unethical behavior in the 1960s and 1970s, franchisors used their influential market position to hide certain information and franchisees unknowingly fell prey to these franchisors and went into harmful relations. To ensure that the franchisees knowingly enter into an agreement, the Federal Trade Commission made it mandatory for franchisors to submit a UFOC, later FDD, a document with certain information regarding the operations of the franchise.
The Federal Trade Commission makes it necessary for franchisors all across the country to provide prospective franchisees with the FDD prior to any monetary exchange or signing of agreements. However, in certain states it is also required by law that the franchisor must first be approved and registered by the state before it can be promoted to prospective franchise buyers.
Items present in the FDD
The FDD contains extensive information about the franchisor and the franchise organization as well. The information contained within the document is meant to give the franchisee enough knowledge about the organization so that they may make an informed decision when choosing a franchise.
The Items enclosed within the FDD are:
- The Franchisor, It’s Predecessors and Affiliates
- Business Experience
- Litigation
- Bankruptcy
- Initial Franchise Fee
- Other Fees
- Initial Investment
- Restrictions on Sources of Products and Services
- Franchisee’s Obligations
- Financing
- Franchisor’s Obligations
- Territory
- Trademarks
- Patents, Copyrights and Proprietary Information
- Obligation to Participate in the Actual Operation of the Franchise Business
- Restrictions on What the Franchisee May Sell
- Renewal, Termination, Transfer and Dispute Resolution
- Public Figures
- Earnings Claims
- List of Outlets
- Financial Statements
- Contracts
- Receipt
The FDD is very similar to a securities prospectus. The information contained within it provides the prospective franchisee with the means to evaluate a company and to make an educated selection of a franchise opportunity based on his/her own investment position. People who can best benefit from the FDD include: Potential franchisees, potential franchisors, franchisors, investors, financial companies, and suppliers to franchisees. Potential franchisees should use the FDD to conduct their due diligence and to compare different franchise opportunities before investing in a franchise.
Follow this link to obtain more information on the FDD available for various franchises.
Learn about our company and the services and products we offer: http://www.marketresearch.com
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